SEO vs. Facebook Ads: Why Invest in Search Engine Optimization?

Hey, what’s going on guys? I hope all is going well. My name is Anthony Oliveira, and I wanted to answer a really quick question that I get a lot. The question is: why would I invest my money into search engine optimization over Facebook Ads?

Right now, a really hot service that’s going around is running Facebook Ads. A lot of people are getting really romantic with the idea of their ads popping up on Facebook. Don’t get me wrong, I think Facebook advertising is amazing, especially if you have a really good Facebook Ads marketing company. People who are actually going to generate an idea for you, run a process, and maybe are currently helping somebody in your industry can make Facebook Ads extremely effective.

The Disruptive Nature of Facebook Ads

One of the differences between Facebook Ads, no matter how good the agency attending to them is, is that Facebook ads are very disruptive. We’re getting in the face of people who are not actually expecting to buy this part of your service or product right then and there. It really is kind of like a sales pitch. You’re putting an offer in front of them that they can’t refuse or that’s kind of changing their mind right away, hoping they want to buy your product immediately.

Sometimes, you have to put multiple ads in front of them and keep on advertising over a period of time. Eventually, they may become interested in your product or service.

The Power of Search Engine Optimization

When you’re dealing with search engine optimization, one of the reasons why I love it is because when somebody is actually looking for your business on Google, Yahoo, Bing, or other search engines, they’re doing so because that is the moment of intent. They already want your product or service, making it a lot easier for you as a business owner to close the deal.

You’re going to be getting a lot more deals that are full-price deals. This is because the decision is not based on a big deal or a disruptive ad; it’s based on the fact that they were looking for this service, and you were in the right place at the right time.

Closing the Deal

The main thing with search engine optimization is that we’re getting you in front of the customer at the moment of intent. The rest is up to you to close the deal.

If you guys have any other questions, definitely let me know. Otherwise, you guys have a wonderful day. Thank you!